DOUGLAS BOEHM
dougboehm312@gmail.com
SENIOR DIGITAL MARKETING MANAGER
Results-driven digital marketing manager with 15+ years of experience driving growth across PPC, SEO, paid social, email, and web optimization. Proven ability to increase revenue, maximize ROAS, and reduce acquisition costs through data-driven strategy and execution. Experienced in B2B and B2C, with a strong track record of scaling campaigns and leading cross-functional initiatives.
PROFESSIONAL EXPERIENCE
Hedy & Hopp — Digital Marketing Specialist (Remote) | 2024–Present
ELEKS — Senior Digital Marketing Manager | 2023–2024
Medical Advantage — Senior Digital Marketing Specialist | 2022–2023
American Society of Safety Professionals — Digital Advertising Specialist | 2018–2022
PowerReviews — Paid Search Manager | 2017–2018
Chicago Social Media Marketers — Digital Marketing Manager | 2008–2017
EDUCATION
MBA, Finance — Washington University, St. Louis
CERTIFICATIONS
Google Ads Search Professional Certification | Google Ads Certified | Google Analytics (Advanced) | LinkedIn Marketing | Google Shopping Ads | Microsoft Excel Specialist
SKILLS
Google Ads, Microsoft Ads, Organic Social, Email Strategy, Search Engine Marketing, Google Analytics, Canva, Content Creation, Graphic Design, Landing Page Creation, Budget Allocation, Digital Marketing Strategy, Demand Generation, Meta Ads, Paid Social Ads, Google Tag Manager.
dougboehm312@gmail.com
SENIOR DIGITAL MARKETING MANAGER
Results-driven digital marketing manager with 15+ years of experience driving growth across PPC, SEO, paid social, email, and web optimization. Proven ability to increase revenue, maximize ROAS, and reduce acquisition costs through data-driven strategy and execution. Experienced in B2B and B2C, with a strong track record of scaling campaigns and leading cross-functional initiatives.
PROFESSIONAL EXPERIENCE
Hedy & Hopp — Digital Marketing Specialist (Remote) | 2024–Present
- Manage 20+ PPC accounts across Google, Bing, Facebook, and LinkedIn, improving performance through continuous optimization.
- Raised the average conversion rate from 17.7% to 24.2%.
- Collaborates with teams including sales, account managers, and website developers to drive results and enhance customer experience.
- Regularly meets with clients to review account performance, align expectations, and define strategic goals to drive campaign success.
ELEKS — Senior Digital Marketing Manager | 2023–2024
- Led team responsible for social media and email marketing campaigns.
- Increased organic traffic by 70% through SEO strategy and website optimization.
- Achieved 54.3% email open rate via newsletter redesign; built nurture campaigns with 50%+ open rates.
- Led webinars and in-person events generating qualified leads; set strategy for a key subsidiary.
Medical Advantage — Senior Digital Marketing Specialist | 2022–2023
- Improved conversion rates by 160% and total conversions by 190%.
- Increased organic traffic by 75% and organic conversions by 300%.
- Reduced PPC cost per conversion by 61% through campaign optimization.
- Managed and mentored junior PPC Specialist.
American Society of Safety Professionals — Digital Advertising Specialist | 2018–2022
- Delivered 1500%+ overall ROAS and 2500%+ for SEM campaigns.
- Increased organic traffic by 52% via SEO initiatives.
- Boosted email click-through rates by 36% while managing marketing team efforts.
PowerReviews — Paid Search Manager | 2017–2018
- Increased qualified leads by 240% and reduced cost-per-lead by 44%.
- Improved CTR by 59% and raised PPC conversion rates by 517% year-over-year.
Chicago Social Media Marketers — Digital Marketing Manager | 2008–2017
- Scaled client traffic, leads, and engagement through SEO and social campaigns.
- Grew social impressions from <500 to 25,000+ and increased web traffic by 150%.
- Advise clients on marketing strategy, positioning, and campaign execution to improve visibility and engagement.
EDUCATION
MBA, Finance — Washington University, St. Louis
CERTIFICATIONS
Google Ads Search Professional Certification | Google Ads Certified | Google Analytics (Advanced) | LinkedIn Marketing | Google Shopping Ads | Microsoft Excel Specialist
SKILLS
Google Ads, Microsoft Ads, Organic Social, Email Strategy, Search Engine Marketing, Google Analytics, Canva, Content Creation, Graphic Design, Landing Page Creation, Budget Allocation, Digital Marketing Strategy, Demand Generation, Meta Ads, Paid Social Ads, Google Tag Manager.
This site was created by the Chicago social media and website design firm Chicago Social Media Marketers.