DOUGLAS BOEHM, CFA
Chicago, Illinois 60613
dougb@chicagosocialmediamarketers.com
DIGITAL MARKETING MANAGER
A successful Digital Marketing Manager who employs a hands-on community management approach to help clients gain necessary brand awareness and visibility and increase overall website traffic. Dedicated to managing effective digital marketing campaigns that facilitate Chicago-area small businesses and not-for-profits to meet and exceed their goals.
DIGITAL MARKETING SKILLS
• Google Analytics Individually Qualified
• Google AdWords Certified
• Specialist in Microsoft Office Excel
PROFESSIONAL EXPERIENCE
ELEKS-Senior Manager Digital Marketing Campaigns, Chicago, IL 2023-Present
A global software development and IT consulting firm.
Medical Advantage Group-Senior Digital Marketing Specialist, Novi, MI 2022-2023
A solution services consulting firm offering customized, actionable solutions to improve medical practice performance.
American Society of Safety Professionals-Digital Advertising Specialist, Park Ridge, IL 2018-2022
A global association for occupational safety and health professionals.
PowerReviews-Paid Search Manager, Chicago, IL 2017-2018
An international customer review platform provider.
Chicago Social Media Marketers-Digital Marketing Manager, Chicago, IL 2008-2017
Successful social media, website design, marketing and photography services company that utilizes SEO, Google AdWords, social media and current trends to effectively reach a broad audience in a variety of markets.
· Expanded client sales, leads, name recognition and online traffic through the development and management of successful social media campaigns including the expansion of a Chicago real estate firm’s monthly Twitter impressions from under 500 to over 25,000 in less than a year.
· Increased a client’s leads coming through Google AdWords from 5 to 38 a month without an increase in ad spending.
EDUCATION
Washington University, MBA-Finance St. Louis, MO
Teacher assistant in Microeconomics. Research assistant in Financial Accounting.
Chicago, Illinois 60613
dougb@chicagosocialmediamarketers.com
DIGITAL MARKETING MANAGER
A successful Digital Marketing Manager who employs a hands-on community management approach to help clients gain necessary brand awareness and visibility and increase overall website traffic. Dedicated to managing effective digital marketing campaigns that facilitate Chicago-area small businesses and not-for-profits to meet and exceed their goals.
DIGITAL MARKETING SKILLS
• Google Analytics Individually Qualified
• Google AdWords Certified
• Specialist in Microsoft Office Excel
PROFESSIONAL EXPERIENCE
ELEKS-Senior Manager Digital Marketing Campaigns, Chicago, IL 2023-Present
A global software development and IT consulting firm.
- Led a team that redesigned the newsletter and achieved a 54.3% open rate among existing customers.
- Works closely with BDMs to improve the results of the company's conference and trade show appearances.
- Organized and led successful webinar and in-person events that brought in leads and helped build relationships with important companies.
- Created an email drip campaign with open rates of over 50% to target cold leads.
- Managed an SEO campaign designed to increase the organic traffic and conversion rate for a new website.
- Head of Marketing for a small subsidiary. Worked with the sales team and senior management to design a marketing strategy.
Medical Advantage Group-Senior Digital Marketing Specialist, Novi, MI 2022-2023
A solution services consulting firm offering customized, actionable solutions to improve medical practice performance.
- Managed projects that optimized sales processes, automated email campaigns, and content creation.
- Improved the conversion rate for digital campaigns by 162%.
- Expanded total conversions from all website traffic sources by 192%.
- Increased organic traffic by 75% and increased organic search conversions by 300%.
- Reduced the PPC campaigns cost per conversion by 61%.
American Society of Safety Professionals-Digital Advertising Specialist, Park Ridge, IL 2018-2022
A global association for occupational safety and health professionals.
- Earned a return on ad spend of over 1400% in 2020.
- Created successful ad campaigns for Facebook, LinkedIn, Google Ads and Bing Ads.
- Budgeted ad campaigns to use the ad platform that brought in the highest ROAS.
- Minimized the cost per click on Facebook ads by creating engaging ads.
- Led successful SEO campaign that increased search ranking and increased organic search traffic by 52%.
- Manages email marketing team that generates above industry average open rates.
PowerReviews-Paid Search Manager, Chicago, IL 2017-2018
An international customer review platform provider.
- Increased the number of market-qualified leads generated by the Google AdWords campaign by 240% without a significant increase in spending.
- Reduced the cost-per-lead by 44%.
- Improved the click-through rate by 59% and lowered the cost-per-click by 6%.
- Raised the conversion rate of website visitors coming from the PPC campaign by 517% when comparing December 2017 to December 2016 and by 23% when comparing December 2017 to November 2017.
Chicago Social Media Marketers-Digital Marketing Manager, Chicago, IL 2008-2017
Successful social media, website design, marketing and photography services company that utilizes SEO, Google AdWords, social media and current trends to effectively reach a broad audience in a variety of markets.
· Expanded client sales, leads, name recognition and online traffic through the development and management of successful social media campaigns including the expansion of a Chicago real estate firm’s monthly Twitter impressions from under 500 to over 25,000 in less than a year.
- Grew by 150% the number of visitors to a client’s schedule a demo webpage using the latest SEO techniques.
· Increased a client’s leads coming through Google AdWords from 5 to 38 a month without an increase in ad spending.
- Drives traffic to client websites with original online articles yielding readership exceeding 10,000, including one that received over 20,000 Facebook “likes”.
EDUCATION
Washington University, MBA-Finance St. Louis, MO
Teacher assistant in Microeconomics. Research assistant in Financial Accounting.
This site was created by the Chicago social media and website design firm Chicago Social Media Marketers.